If you have a product to sell, you need to provide a seamless payment experience. Or else, you risk never making that sale.
That’s a simple axiom every retailer knows. But lately, the “payment experience” part of the equation has become more convoluted. Consumers today no longer want to pay in cash. They are switching between different cards, third-party payment tools, digital wallets, and even crypto-assets, choosing contactless payments whenever possible.