{"id":9993,"date":"2023-07-18T07:15:40","date_gmt":"2023-07-18T07:15:40","guid":{"rendered":"https:\/\/www.edvantis.com\/?p=9993"},"modified":"2026-04-24T02:36:12","modified_gmt":"2026-04-24T02:36:12","slug":"die-digital-experience-platforms-fuer-ihr-einzelhandelsunternehmen","status":"publish","type":"post","link":"https:\/\/www.edvantis.com\/de\/blog\/die-digital-experience-platforms-fuer-ihr-einzelhandelsunternehmen\/","title":{"rendered":"Die Digital Experience Platforms f\u00fcr Ihr Einzelhandelsunternehmen"},"content":{"rendered":"\n<p>Digital experience platforms (DXPs), considered an improved version of headless CMSs, are gaining traction with enterprises. According to\u00a0<a href=\"https:\/\/www.ibm.com\/downloads\/cas\/V6ZLVG5D\" target=\"_blank\" rel=\"noreferrer noopener\">IBM&#8217;s report<\/a>, 26% of organizations that invested in digital customer experience adopted a DXP.\u00a0<\/p>\n\n<p>But the question is, which DXP works best with the ecommerce stack? Our team analyzed the most popular vendors and made a shortlist of retail-oriented DXPs. Each review discusses key offerings, strong sides, and potential constraints. As a cherry on top, we added insights into how each DXP\u00a0<a href=\"https:\/\/www.edvantis.com\/service\/bigcommerce-development\/\" target=\"_blank\" rel=\"noreferrer noopener\">integrates with BigCommerce<\/a>\u00a0\u2014 an open SaaS ecommerce platform.\u00a0<\/p>\n\n\/\n\n<h2 class=\"wp-block-heading\" id=\"htoc-what-is-a-digital-experience-platform\">Was ist eine Digital Experience Platform?<\/h2>\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><strong><strong>A digital experience platform (DXP)<\/strong>\u00a0<\/strong>is a cloud-based software for creating, managing, optimizing, and personalizing digital experiences across channels and touchpoints.\u00a0<\/p><\/blockquote><\/figure>\n\n<p>DXP vendors combine marketing, sales, and editorial workflow automation functionalities, ranging from page builders and content management tools to AI-powered recommendations and conversion rate optimization apps. By design, DXPs are extendable. You can integrate them with other systems in your stack using available APIs, SDKs, and premade connectors.<\/p>\n\n<p>An efficient digital experience platform helps:\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li id=\"htoc-build-efficient-content-production-workflows\">Effiziente Arbeitsabl\u00e4ufe f\u00fcr die Produktion von Inhalten aufzubauen<\/li>\n\n\n\n<li id=\"htoc-distribute-content-assets-across-multiple-channels\">Inhalte \u00fcber mehrere Kan\u00e4le zu verteilen <\/li>\n\n\n\n<li id=\"htoc-deliver-and-personalize-content-across-touchpoints\">Inhalte \u00fcber alle Ber\u00fchrungspunkte hinweg bereitzustellen und zu personalisieren <\/li>\n\n\n\n<li id=\"htoc-optimize-content-performance-and-conversion-rates\">Die Leistungsf\u00e4higkeit von Inhalten und Konversionsraten zu optimieren <\/li>\n\n\n\n<li id=\"htoc-aggregate-and-analyze-customer-engagement-data\">Den Daten zur Kundenbindung zu aggregieren und analysieren<\/li>\n\n\n\n<li id=\"htoc-establish-unified-customer-profiles-and-content-personas\">Einheitliche Kundenprofile und Content Personas zu erstellen<\/li>\n\n\n\n<li id=\"htoc-manage-and-reuse-marketing-assets-images-videos-etc1\">Marketing-Assets (Bilder, Videos usw.) zu verwalten und wiederzuverwenden<\/li>\n<\/ul>\n\n<p>In addition, many DXPs also offer tools for social media management, AI-driven content creation, customer relationship management, and more. Since a DXP provides a collection of tools and has flexible licensing, it&#8217;s highly adaptable for different use cases and industries.<\/p>\n\n<p>You can use all out-of-the-box features or select specific capabilities. Many platforms offer unbundled pricing for different products (e.g.,\u00a0<a href=\"https:\/\/www.edvantis.com\/blog\/the-best-headless-cms-to-integrate-with-bigcommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">headless CMS<\/a>, content marketing platforms, digital asset management systems, etc.).\u00a0<\/p>\n\n<p>Overall, DXP adopters\u00a0<a href=\"https:\/\/www.ibm.com\/downloads\/cas\/6LJPA0KB\" target=\"_blank\" rel=\"noreferrer noopener\">name<\/a>\u00a0the ability to create real-time customer engagement, 360-degree customer profiles, and enhanced customer service as the main advantages of using a DXP.\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"htoc-the-most-valued-digital-experience-platform-benefits\">Die am meisten gesch\u00e4tzten Vorteile einer Digital Experience Platform:<\/h3>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"749\" height=\"678\" sizes=\"auto, (max-width: 749px) 100vw, 749px\" src=\"https:\/\/www.edvantis.com\/wp-content\/uploads\/2023\/07\/The-Most-Valued-Digital-Experience-Platform-Benefits.webp\" alt=\"\" class=\"wp-image-10041\" srcset=\"https:\/\/www.edvantis.com\/wp-content\/uploads\/2023\/07\/The-Most-Valued-Digital-Experience-Platform-Benefits.webp 749w, https:\/\/www.edvantis.com\/wp-content\/uploads\/2023\/07\/The-Most-Valued-Digital-Experience-Platform-Benefits-300x272.webp 300w\" \/><\/figure>\n\n<p><span style=\"font-weight: 400\">Quelle: <\/span><a href=\"https:\/\/www.ibm.com\/downloads\/cas\/6LJPA0KB\"><span style=\"font-weight: 400\">IBM: Unleash Your Platform\u2019s Power<\/span><\/a><\/p>\n\n<h2 class=\"wp-block-heading\" id=\"htoc-examples-of-the-best-digital-experience-platforms-for-ecommerce\">Beispiele f\u00fcr die besten Digital Experience-Plattformen f\u00fcr den E-Commerce<\/h2>\n\n<p>Surely, the best DXP is the one that can help you solve your business challenges, fits your team&#8217;s needs, and can scale in line with your ambitions. However, there are leaders in the industry whose technology is more mature and scalable.<\/p>\n\n<p>To create the list of the best digital experience platforms, we have referred to\u00a0<a href=\"https:\/\/www.gartner.com\/doc\/reprints?id=1-2CXUF3DF&amp;ct=230316&amp;st=sb\" target=\"_blank\" rel=\"noreferrer noopener\">Gartner&#8217;s Magic Quadrant Report<\/a>. We&#8217;ve selected vendors from the Leaders category and the Visionary category.\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"htoc-optimizely\">Optimizely<\/h3>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"559\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/www.edvantis.com\/wp-content\/uploads\/2023\/06\/Optimizely-1024x559.png\" alt=\"\" class=\"wp-image-9744\" srcset=\"https:\/\/www.edvantis.com\/wp-content\/uploads\/2023\/06\/Optimizely-1024x559.png 1024w, https:\/\/www.edvantis.com\/wp-content\/uploads\/2023\/06\/Optimizely-300x164.png 300w, https:\/\/www.edvantis.com\/wp-content\/uploads\/2023\/06\/Optimizely-768x419.png 768w, https:\/\/www.edvantis.com\/wp-content\/uploads\/2023\/06\/Optimizely-1536x838.png 1536w, https:\/\/www.edvantis.com\/wp-content\/uploads\/2023\/06\/Optimizely-2048x1118.png 2048w\" \/><\/figure>\n\n<p><a target=\"_blank\" href=\"https:\/\/www.optimizely.com\/\" rel=\"noreferrer noopener\">Optimizely<\/a>\u00a0is a hybrid DXP with three integrated products:<\/p>\n\n<ul class=\"wp-block-list\">\n<li id=\"htoc-an-orchestrate-suite-features-a-headless-cms-a-content-marketing-platform-cmp-and-several-more-content-production-and-management-tools\">An\u00a0<strong>Orchestrate\u00a0<\/strong>suite features a headless CMS, a content marketing platform (CMP), and several more content production and management tools.\u00a0<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li id=\"htoc-an-experiment-suite-includes-advanced-conversion-optimization-tools-and-a-robust-content-personalization-engine\">An\u00a0<strong>Experiment<\/strong>\u00a0suite includes advanced conversion optimization tools and a robust content personalization engine.<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li id=\"htoc-a-monetize-suite-helps-retailers-with-shopping-experience-optimization-product-recommendations-and-individualized-search-results\">A<strong>\u00a0Monetize<\/strong>\u00a0suite helps retailers with shopping experience optimization, product recommendations, and individualized search results.\u00a0\u00a0<\/li>\n<\/ul>\n\n<p>A headless CMS hooks you up with all the tools you need for content development, asset management, localization, and personalization. Optimizely CMP provides a convenient workspace for campaign management. Benefit from an in-built task &amp; workflow management for marketing campaigns, managing dependencies, and work requests. Level up your campaign execution with native tools for performance management. CMP also offers a marketplace, allowing you to search for images and licensed content in the system.<\/p>\n\n<p>According to\u00a0<a href=\"https:\/\/www.optimizely.com\/contentassets\/71d79fa60e0b44efa3c7ce50145bb043\/tei_of_optimizely_dxp-final.pdf\/download\" target=\"_blank\" rel=\"noreferrer noopener\">Forrester<\/a>, adopting Optimizely results in 360% ROI and a 60% increase in conversion rate. Some advantages include better website performance, license fee savings, reduced integration maintenance time, and streamlined content deployment.<\/p>\n\n<h4 class=\"wp-block-heading\" id=\"htoc-optimizely-reviews\">Optimizely Bewertungen<\/h4>\n\n<p>Optimizely&#8217;s extensive A\/B testing has won the hearts and minds of\u00a0<a href=\"https:\/\/www.gartner.com\/reviews\/market\/digital-experience-platforms\/vendor\/optimizely\/product\/optimizely-digital-experience-platform\/reviews?marketSeoName=digital-experience-platforms&amp;vendorSeoName=optimizely&amp;productSeoName=optimizely-digital-experience-platform&amp;sort=-helpfulness&amp;companySize=3%7C4&amp;industry=271%7C259\" target=\"_blank\" rel=\"noreferrer noopener\">large retailers on Gartner.<\/a>\u00a0Meanwhile,\u00a0<a href=\"https:\/\/www.g2.com\/products\/bloomreach-bloomreach\/reviews?utf8=%E2%9C%93&amp;filters%5Bcompany_segment%5D%5B%5D=181&amp;filters%5Bindustry%5D%5B%5D=375&amp;filters%5Bindustry%5D%5B%5D=277&amp;order=g2_default#survey-response-7875072\" target=\"_blank\" rel=\"noreferrer noopener\">reviewers from G2<\/a>\u00a0have praised the easy transition between different Optimizely product features, scenario-based campaign creation, seamless reporting dashboards, and accurate product recommendations.\u00a0<\/p>\n\n<p>However,\u00a0<a href=\"https:\/\/www.gartner.com\/reviews\/market\/digital-experience-platforms\/vendor\/optimizely\/product\/optimizely-digital-experience-platform\/review\/view\/4676978\" target=\"_blank\" rel=\"noreferrer noopener\">one merchant<\/a>\u00a0experienced a lack of monitoring for deployed experiments. Also,\u00a0<a href=\"https:\/\/www.trustradius.com\/reviews\/newscred-2018-05-16-15-20-43\" target=\"_blank\" rel=\"noreferrer noopener\">a Content Marketing Specialist<\/a>\u00a0complained about custom modules lacking a WYSIWYG editor that native modules have.\u00a0<\/p>\n\n<p><b>Ausgew\u00e4hlte Einzelhandelskunden:<\/b><span style=\"font-weight: 400\"> Canon, Missguided, eBay<\/span><\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"749\" height=\"343\" sizes=\"auto, (max-width: 749px) 100vw, 749px\" src=\"https:\/\/www.edvantis.com\/wp-content\/uploads\/2023\/07\/Optimizely-Features.webp\" alt=\"\" class=\"wp-image-10043\" srcset=\"https:\/\/www.edvantis.com\/wp-content\/uploads\/2023\/07\/Optimizely-Features.webp 749w, https:\/\/www.edvantis.com\/wp-content\/uploads\/2023\/07\/Optimizely-Features-300x137.webp 300w\" \/><\/figure>\n\n<h4 class=\"wp-block-heading\" id=\"htoc-extensions-and-integrations\">Erweiterungen und Integrationen <\/h4>\n\n<p>Optimizely&#8217;s marketplace has two types of premade connectors: free and paid. There is no pre-configured connector between Optimizely and BigCommerce. So, to create a custom integration, you need to contact a\u00a0<a href=\"https:\/\/www.edvantis.com\/service\/bigcommerce-development\/\" target=\"_blank\" rel=\"noreferrer noopener\">BigCommerce-certified development partner like Edvantis<\/a>.\u00a0<\/p>\n\n<p>To build custom integrations, use CMP Open REST API. To add custom integrations to CMS, utilize Content Management API, Content Delivery API, Community API, and others.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"htoc-adobe-experience-manager-aem\">Adobe Experience Manager (AEM)<\/h3>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"468\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/www.edvantis.com\/wp-content\/uploads\/2023\/06\/AEM-1024x468.png\" alt=\"\" class=\"wp-image-9748\" srcset=\"https:\/\/www.edvantis.com\/wp-content\/uploads\/2023\/06\/AEM-1024x468.png 1024w, https:\/\/www.edvantis.com\/wp-content\/uploads\/2023\/06\/AEM-300x137.png 300w, https:\/\/www.edvantis.com\/wp-content\/uploads\/2023\/06\/AEM-768x351.png 768w, https:\/\/www.edvantis.com\/wp-content\/uploads\/2023\/06\/AEM-1536x702.png 1536w, https:\/\/www.edvantis.com\/wp-content\/uploads\/2023\/06\/AEM-2048x936.png 2048w\" \/><\/figure>\n\n<p><a href=\"https:\/\/business.adobe.com\/products\/experience-manager\/adobe-experience-manager.html\" target=\"_blank\" rel=\"noreferrer noopener\">Adobe Experience Manager<\/a> combines a headless CMS (called &#8220;Sites&#8221;) with a digital asset management system (called &#8220;Assets&#8221;), enabling composable content management and personalization.<\/p>\n\n<p>&#8220;Sites&#8221; provides users with an AI-powered tool for writing, editing, personalizing, and experimenting with content tailored to different customer segments, markets, and channels. The CMS also offers customizable design layouts you can customize with Adobe&#8217;s premade development tools.<\/p>\n\n<p>&#8220;Assets&#8221; provides a scalable, secure solution for all your marketing collateral, designed for easy collaboration. Besides standard asset types, Adobe also supports 3D images and VR videos. Moreover, users get generative AI tools for content creation and editing. With Assets, you can create content in multiple formats, sizes, and languages \u2014 and then dynamically deploy them to deliver beautifully personalized customer experiences.<\/p>\n\n<h4 class=\"wp-block-heading\" id=\"htoc-adobe-experience-manager-reviews\">Adobe Experience Manager Bewertungen<\/h4>\n\n<p>Reviewers on\u00a0<a href=\"https:\/\/www.gartner.com\/reviews\/market\/web-content-management\/vendor\/adobe\/product\/adobe-experience-manager\/reviews?marketSeoName=web-content-management&amp;vendorSeoName=adobe&amp;productSeoName=adobe-experience-manager&amp;sort=-helpfulness&amp;companySize=3%7C4&amp;industry=271%7C259\" target=\"_blank\" rel=\"noreferrer noopener\">Gartner<\/a>\u00a0have been satisfied with the content loading time for AEM-hosted pages\/assets and the high degree of content customization. They praised the system&#8217;s extensive reporting capabilities, strong data governance, and advanced content reusability across owned channels and third-party touchpoints.\u00a0<\/p>\n\n<p>One\u00a0<a href=\"https:\/\/www.trustradius.com\/reviews\/adobe-experience-manager-2023-04-05-20-02-11\" target=\"_blank\" rel=\"noreferrer noopener\">enterprise adopter<\/a>\u00a0noted how AEM tools for content creation, asset sharing, and multichannel publishing boosted their team productivity. However,\u00a0<a href=\"https:\/\/www.trustradius.com\/products\/adobe-experience-manager\/reviews?cg=large#reviews\" target=\"_blank\" rel=\"noreferrer noopener\">reviewers on Trustradius<\/a>\u00a0commented that AEM has a steep learning curve, which results in long training and onboarding.\u00a0<\/p>\n\n<p><b>Ausgew\u00e4hlte Einzelhandelskunden: <\/b><span style=\"font-weight: 400\">Under Armour, DICK&#8217;S Sporting Goods, Casio<\/span><\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"749\" height=\"321\" sizes=\"auto, (max-width: 749px) 100vw, 749px\" src=\"https:\/\/www.edvantis.com\/wp-content\/uploads\/2023\/07\/Adobe-Experience-Manager-Features.webp\" alt=\"\" class=\"wp-image-10045\" srcset=\"https:\/\/www.edvantis.com\/wp-content\/uploads\/2023\/07\/Adobe-Experience-Manager-Features.webp 749w, https:\/\/www.edvantis.com\/wp-content\/uploads\/2023\/07\/Adobe-Experience-Manager-Features-300x129.webp 300w\" \/><\/figure>\n\n<h4 class=\"wp-block-heading\" id=\"htoc-extensions-and-integrations1\">Erweiterungen und Integrationen <\/h4>\n\n<p>Adobe Experience Manager has pre-built connectors with Cludo, Algolia Search, Wezen, and Enautics. BigCommerce offers a premade connector with\u00a0<a href=\"https:\/\/www.bigcommerce.com\/solutions\/headless-commerce\/aem\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adobe Experience Manager<\/a>. The integration syncs catalog, user, and product data and provides PCI-compliant checkout.\u00a0<\/p>\n\n<p>You can extend Adobe Experience Manager capabilities further with third-party integrations. Also, you can build custom apps with Adobe&#8217;s App Builder and run them on Adobe infrastructure.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"htoc-acquia\">Acquia<\/h3>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"549\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/www.edvantis.com\/wp-content\/uploads\/2023\/06\/Acquia-1024x549.png\" alt=\"\" class=\"wp-image-9750\" srcset=\"https:\/\/www.edvantis.com\/wp-content\/uploads\/2023\/06\/Acquia-1024x549.png 1024w, https:\/\/www.edvantis.com\/wp-content\/uploads\/2023\/06\/Acquia-300x161.png 300w, https:\/\/www.edvantis.com\/wp-content\/uploads\/2023\/06\/Acquia-768x412.png 768w, https:\/\/www.edvantis.com\/wp-content\/uploads\/2023\/06\/Acquia-1536x824.png 1536w, https:\/\/www.edvantis.com\/wp-content\/uploads\/2023\/06\/Acquia-2048x1099.png 2048w\" \/><\/figure>\n\n<p><a href=\"https:\/\/www.acquia.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Acquia<\/a> is a hybrid DXP based on Drupal, combining the benefits of a large open-source community and an API-driven extensibility of headless architecture.<\/p>\n\n<p>Acquia DXP besteht aus sechs Kernkomponenten:<\/p>\n\n<ul class=\"wp-block-list\">\n<li id=\"htoc-drupal-based-cms-offers-low-code-tools-to-manage-reuse-and-cross-publish-content1\"><strong><strong>Drupal-based CMS<\/strong>\u00a0<\/strong>offers low-code tools to manage, reuse, and cross-publish content.<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li id=\"htoc-the-managed-cloud-platform-can-host-all-the-deployed-solutions-and-customer-experiences1\"><strong>The managed cloud platform <\/strong>can host all the deployed solutions and customer experiences.\u00a0<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li id=\"htoc-the-site-factory-is-an-integrated-development-environment-for-creating-and-deploying-multiple-websites1\"><strong>The site factory<\/strong>\u00a0is an integrated development environment for creating and deploying multiple websites.\u00a0<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li id=\"htoc-a-customer-data-platform-cdp-provides-data-analytics-governance-and-integration-with-other-marketing-solutions1\"><strong>A customer data platform (CDP) <\/strong>provides data analytics, governance, and integration with other marketing solutions.\u00a0<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li id=\"htoc-campaign-studio-is-helpful-for-centralized-campaign-management-across-channels-and-markets\"><strong>Campaign Studio <\/strong>is helpful for centralized campaign management across channels and markets.\u00a0<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li id=\"htoc-digital-asset-management-dam-is-a-secure-scalable-repository-for-all-marketing-assets-you-have\"><strong>Digital asset management (DAM) <\/strong>is a secure, scalable repository for all marketing assets you have.\u00a0<\/li>\n<\/ul>\n\n<p>Die wichtigsten Produkte f\u00fcr E-Commerce-Unternehmen sind Campaign Studio, DAM und CMS.<\/p>\n\n<p><strong>Acquia&#8217;s Campaign Studio<\/strong> allows marketers to analyze how customers behave across different channels. It also offers convenient tools for data-driven content development and marketing campaign planning. Build visual journey maps based on real-time data to identify the most promising touchpoints and optimize brand interactions. Another handy feature is an in-built if\/then customizable algorithm for automating processes across customer journeys.<\/p>\n\n<p><strong>Acquia&#8217;s DAM<\/strong> conveniently organizes all your digital assets to reuse for content creation, marketing campaigns, emails, and page building. You can easily find, approve, publish, and keep track of an array of assets. There&#8217;s also an in-built converter for repurposing content.<\/p>\n\n<p><strong>Acquia&#8217;s CMS <\/strong>is an excellent upgrade from a traditional Drupal CMS. You get a mix of no-code, low-code, and high-code extension capabilities. Enterprises can also benefit from a starter low-code kit for creating a proof-of-concept CMS. Marketers enjoy automated SEO processes, customizable dashboards, and streamlined content localization for over 100 languages.<\/p>\n\n<h4 class=\"wp-block-heading\" id=\"htoc-acquia-reviews\">Acquia Bewertungen<\/h4>\n\n<p><a href=\"https:\/\/www.gartner.com\/reviews\/market\/digital-experience-platforms\/vendor\/acquia\/product\/acquia-cms\/reviews?marketSeoName=digital-experience-platforms&amp;vendorSeoName=acquia&amp;productSeoName=acquia-cms&amp;sort=-helpfulness&amp;companySize=4%7C3\" target=\"_blank\" rel=\"noreferrer noopener\">Enterprises on Gartner<\/a>\u00a0praise Acquia for its streamlined marketing automation, easy content curation, intuitive customer journey mapping, and seamless omnichannel personalization capabilities.\u00a0<a href=\"https:\/\/www.gartner.com\/reviews\/market\/digital-experience-platforms\/vendor\/acquia\/product\/acquia-cms\/review\/view\/1372471\" target=\"_blank\" rel=\"noreferrer noopener\">One client<\/a>\u00a0especially liked the open-source nature of Acquia. The active community behind the solution helps development teams speed up the implementation process and expand the CMS native features.\u00a0<\/p>\n\n<p>That said, the biggest constraint of Acquia is that it only supports Drupal projects. If that&#8217;s not your preferred CMS, consider another option.<\/p>\n\n<p><b>Ausgew\u00e4hlte Einzelhandelskunden: <\/b><span style=\"font-weight: 400\">KitKat, Seventh Generation, Crayola<\/span><\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"749\" height=\"336\" sizes=\"auto, (max-width: 749px) 100vw, 749px\" src=\"https:\/\/www.edvantis.com\/wp-content\/uploads\/2023\/07\/Main-Acquia-Features.webp\" alt=\"\" class=\"wp-image-10047\" srcset=\"https:\/\/www.edvantis.com\/wp-content\/uploads\/2023\/07\/Main-Acquia-Features.webp 749w, https:\/\/www.edvantis.com\/wp-content\/uploads\/2023\/07\/Main-Acquia-Features-300x135.webp 300w\" \/><\/figure>\n\n<h4 class=\"wp-block-heading\" id=\"htoc-extensions-and-integrations11\">Erweiterungen und Integrationen <\/h4>\n\n<p>Acquia has official pre-configured integrations with Oracle Bronto, IBM Silverpop, Monetate, AWS, Google Cloud, and Responsys. Since Drupal is open-source, there are over 10,000+ community-created extensions and integrations.<\/p>\n\n<p>There&#8217;s no official premade connector between the BigCommerce platform and Acquia. Therefore, you will need a development partner for the task.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"htoc-sitecore\">Sitecore<\/h3>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"524\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/www.edvantis.com\/wp-content\/uploads\/2023\/06\/Sitecore-1024x524.png\" alt=\"\" class=\"wp-image-9754\" srcset=\"https:\/\/www.edvantis.com\/wp-content\/uploads\/2023\/06\/Sitecore-1024x524.png 1024w, https:\/\/www.edvantis.com\/wp-content\/uploads\/2023\/06\/Sitecore-300x153.png 300w, https:\/\/www.edvantis.com\/wp-content\/uploads\/2023\/06\/Sitecore-768x393.png 768w, https:\/\/www.edvantis.com\/wp-content\/uploads\/2023\/06\/Sitecore-1536x786.png 1536w, https:\/\/www.edvantis.com\/wp-content\/uploads\/2023\/06\/Sitecore-2048x1047.png 2048w\" \/><\/figure>\n\n<p><a href=\"https:\/\/www.sitecore.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sitecore<\/a>\u00a0provides a Platform DXP with an integrated CMS and customer data, analytics, and marketing automation capabilities. You can host its DXP both on the cloud and on-premises.\u00a0<\/p>\n\n<p>Die Platform DXP besteht aus drei Komponenten: <\/p>\n\n<ul class=\"wp-block-list\">\n<li id=\"htoc-sitecore-experience-manager-xm-is-a-cms-with-advanced-content-production-and-personalization-features\"><strong>Sitecore Experience Manager (XM)\u00a0<\/strong>is a CMS with advanced content production and personalization features.\u00a0<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li id=\"htoc-sitecore-experience-platform-xp-offers-customer-data-management-features-a-marketing-automation-toolkit-and-ai-driven-analytics1\"><strong>Sitecore Experience Platform (XP)<\/strong>\u00a0offers customer data management features, a marketing automation toolkit, and AI-driven analytics.\u00a0<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li id=\"htoc-managed-cloud-is-an-optimized-cloud-service-for-hosting-all-sitecore-based-applications1\"><strong>Managed Cloud<\/strong>\u00a0is an optimized cloud service for hosting all Sitecore-based applications.<\/li>\n<\/ul>\n\n<p><strong>Sitecore XM<\/strong> enables you to manage your content across multiple channels and adapt it to various markets with extensive localization capabilities. You can reduce your dependence on Software Developers with low-code UX templates, pre-built page components, and a drag-and-drop builder.<\/p>\n\n<p><strong>Sitecore XP<\/strong> can become the one-stop shop for all your marketing needs. The solution offers an advanced customer profile builder where you can add all customer interactions, behaviors, and habits. Then, you can make sense of the collected information with an ML-based analytics engine. Share insights with your teams via customizable graphs and dashboards. Use first-hand customer intel to create personalized content and then split-test it across user segments and channels.<\/p>\n\n<p>To streamline website building and customization, Sitecore has an <strong>Experience Accelerator<\/strong>. It allows marketing teams to create new pages using no-code tools, reusable renderings, pre-built themes, and grid systems.<\/p>\n\n<h4 class=\"wp-block-heading\" id=\"htoc-sitecore-reviews\">Sitecore Bewertungen<\/h4>\n\n<p><a href=\"https:\/\/www.gartner.com\/reviews\/market\/web-content-management\/vendor\/sitecore\/product\/sitecore-experience-manager-xm\/review\/view\/755418\" target=\"_blank\" rel=\"noreferrer noopener\">One enterprise merchant on Gartner<\/a>\u00a0particularly liked Sitecore&#8217;s A\/B testing toolkit and customer behavior analytics.\u00a0<a href=\"https:\/\/www.gartner.com\/reviews\/market\/web-content-management\/vendor\/sitecore\/product\/sitecore-experience-manager-xm\/reviews?marketSeoName=web-content-management&amp;vendorSeoName=sitecore&amp;productSeoName=sitecore-experience-manager-xm&amp;sort=-helpfulness&amp;companySize=3%7C4\" target=\"_blank\" rel=\"noreferrer noopener\">Other retail adopters<\/a>\u00a0have positively reviewed Sitecore&#8217;s content design tools, customer engagement analytics, and extensive personalization capabilities.<\/p>\n\n<p>However,\u00a0<a href=\"https:\/\/www.g2.com\/products\/sitecore-sitecore-experience-platform\/reviews?utf8=%E2%9C%93&amp;filters%5Bcompany_segment%5D%5B%5D=181&amp;order=g2_default\" target=\"_blank\" rel=\"noreferrer noopener\">reviewers from G2<\/a>\u00a0talk about Sitecore&#8217;s lengthy implementation process, complex upgrading, and steep learning curve.<a href=\"https:\/\/www.trustradius.com\/reviews\/sitecore-experience-manager-2021-05-19-12-12-14\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a0One enterprise adopter from Trustradius<\/a>\u00a0also noted that implementation was time-consuming, costly, and required much developement work.\u00a0<\/p>\n\n<p><b>Ausgew\u00e4hlte Einzelhandelskunden:<\/b><span style=\"font-weight: 400\"> Subway, MarineMax, UK SME<\/span><\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"749\" height=\"311\" sizes=\"auto, (max-width: 749px) 100vw, 749px\" src=\"https:\/\/www.edvantis.com\/wp-content\/uploads\/2023\/07\/Main-Sitecore-Features.webp\" alt=\"\" class=\"wp-image-10049\" srcset=\"https:\/\/www.edvantis.com\/wp-content\/uploads\/2023\/07\/Main-Sitecore-Features.webp 749w, https:\/\/www.edvantis.com\/wp-content\/uploads\/2023\/07\/Main-Sitecore-Features-300x125.webp 300w\" \/><\/figure>\n\n<h4 class=\"wp-block-heading\" id=\"htoc-extensions-and-integrations111\">Erweiterungen und Integrationen <\/h4>\n\n<p>Sitecore Experience Manager has native connectors with Salesforce Marketing Cloud, RelevantEdge, Smartling, LanguageWire, and CognityAI. Sitecore&#8217;s fully API-driven architecture also allows for building multiple custom integrations using technologies like React, Node.js, Gatsby, and Netlify. There is also a &#8220;<a href=\"https:\/\/www.bigcommerce.com\/solutions\/headless-commerce\/sitecore\/\" target=\"_blank\" rel=\"noreferrer noopener\">BigCommerce for Sitecore<\/a>&#8221; integration that connects product data with a DXP.\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"htoc-bloomreach\">Bloomreach<\/h3>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"534\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/www.edvantis.com\/wp-content\/uploads\/2023\/06\/Bloomreach-1024x534.png\" alt=\"\" class=\"wp-image-9756\" srcset=\"https:\/\/www.edvantis.com\/wp-content\/uploads\/2023\/06\/Bloomreach-1024x534.png 1024w, https:\/\/www.edvantis.com\/wp-content\/uploads\/2023\/06\/Bloomreach-300x157.png 300w, https:\/\/www.edvantis.com\/wp-content\/uploads\/2023\/06\/Bloomreach-768x401.png 768w, https:\/\/www.edvantis.com\/wp-content\/uploads\/2023\/06\/Bloomreach-1536x802.png 1536w, https:\/\/www.edvantis.com\/wp-content\/uploads\/2023\/06\/Bloomreach-2048x1069.png 2048w\" \/><\/figure>\n\n<p><a href=\"https:\/\/www.bloomreach.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Bloomreach<\/a>\u00a0is a composable DXP with a strong focus on commerce and merchandising. Its strong suit is extensibility. You can customize and scale the DXP through premade integrations or custom integrations.\u00a0<\/p>\n\n<p>Bloomreach DXP umfasst drei Teilprodukte:  <\/p>\n\n<ul class=\"wp-block-list\">\n<li id=\"htoc-engagement-enables-you-to-shape-your-communication-with-customers-and-streamline-marketing-campaigns-create-and-reuse-campaigns-across-channels-and-personalize-them-to-different-user-segments-plus-collect-detailed-analytics-from-each-touchpoint1\"><strong>Engagement<\/strong>\u00a0enables you to shape your communication with customers and streamline marketing campaigns. Create and reuse campaigns across channels and personalize them to different user segments. Plus, collect detailed analytics from each touchpoint.<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li id=\"htoc-discovery-has-everything-you-need-to-optimize-on-site-customer-experiences-including-product-recommendations-personalized-search-results-and-convenient-category-ranking1\"><strong>Discovery<\/strong>\u00a0has everything you need to optimize on-site customer experiences, including product recommendations, personalized search results, and convenient category ranking.\u00a0<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li id=\"htoc-content-is-a-headless-cms-that-allows-your-teams-to-build-pages-with-drag-and-drop-tools-create-and-reuse-content-across-different-channels-and-do-split-tests\"><strong>Content\u00a0<\/strong>is a headless CMS that allows your teams to build pages with drag-and-drop tools, create and reuse content across different channels, and do split tests.<\/li>\n<\/ul>\n\n<p>In addition, Bloomreach offers a\u00a0<a href=\"https:\/\/www.bloomreach.com\/en\/products\/data-engine?spz=learn_orig\" target=\"_blank\" rel=\"noreferrer noopener\">data engine<\/a>\u00a0\u2013 a solution that enables gathering and visualizing information about customer interactions and behaviors across all touchpoints. Based on the collected information, you can segment your customers per location, age, or other custom criteria and contextualize your marketing and content strategy. What&#8217;s more, Bloomreach CDP offers advanced AI-driven tools to predict your customer&#8217;s actions and preferences.<\/p>\n\n<h4 class=\"wp-block-heading\" id=\"htoc-bloomreach-reviews\">Bloomreach Bewertungen<\/h4>\n\n<p><a href=\"https:\/\/www.gartner.com\/reviews\/market\/digital-experience-platforms\/vendor\/boomreach\/reviews?marketSeoName=digital-experience-platforms&amp;vendorSeoName=boomreach&amp;sort=-helpfulness&amp;companySize=3%7C4&amp;industry=271%7C259\" target=\"_blank\" rel=\"noreferrer noopener\">Enterprise merchants on Gartner<\/a>\u00a0praised Bloomreache&#8217;s on-site search results personalization, a good selection of available integrations, and convenient marketing automation tools.\u00a0<a href=\"https:\/\/www.trustradius.com\/products\/bloomreach-commerce-experience-cloud\/reviews?cg=large#reviews\" target=\"_blank\" rel=\"noreferrer noopener\">Trustradius reviews<\/a>\u00a0highlight the platform&#8217;s omnichannel behavior tracking tools, contextualized product recommendations, and automated SEO capabilities.\u00a0<\/p>\n\n<p>However,\u00a0<a href=\"https:\/\/www.gartner.com\/reviews\/market\/digital-experience-platforms\/vendor\/boomreach\/product\/bloomreach-commerce-experience-cloud\/review\/view\/4248416\" target=\"_blank\" rel=\"noreferrer noopener\">one adopter in retail\u00a0<\/a>says Bloomreach&#8217;s A\/B testing needs to be more mature (unlike their other features).\u00a0<a href=\"https:\/\/www.gartner.com\/reviews\/market\/digital-experience-platforms\/vendor\/boomreach\/product\/bloomreach-commerce-experience-cloud\/review\/view\/4458868\" target=\"_blank\" rel=\"noreferrer noopener\">Another one<\/a>\u00a0points to relatively weak analytics capabilities.\u00a0<\/p>\n\n<p><b>Ausgew\u00e4hlte Einzelhandelskunden:<\/b><span style=\"font-weight: 400\"> Yves Rocher, Rapha Racing, Alshaya Group<\/span><\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"749\" height=\"374\" sizes=\"auto, (max-width: 749px) 100vw, 749px\" src=\"https:\/\/www.edvantis.com\/wp-content\/uploads\/2023\/07\/Main-Bloomreach-Features.webp\" alt=\"\" class=\"wp-image-10053\" srcset=\"https:\/\/www.edvantis.com\/wp-content\/uploads\/2023\/07\/Main-Bloomreach-Features.webp 749w, https:\/\/www.edvantis.com\/wp-content\/uploads\/2023\/07\/Main-Bloomreach-Features-300x150.webp 300w\" \/><\/figure>\n\n<h4 class=\"wp-block-heading\" id=\"htoc-extensions-and-integrations1111\">Erweiterungen und Integrationen <\/h4>\n\n<p>Bloomreach&#8217;s pre-built connectors are SAP Commerce Cloud, Salesforce B2C Commerce, BigCommerce, Amazon, and DocuSign. This DXP is API-first so that you can integrate any third-party or custom app. Bloomreach provides some APIs and SDKs. For instance, Engagement has Mobile SDK, Java SDK, Python SDK, and Engagement API. The Content app offers Delivery and Management APIs. And Discovery has Bloomreach Discovery SDK and an array of Search, Catalog Management, and SEO APIs.<\/p>\n\n<p>There is a premade connector with Bloomreach Engagement and Discovery products on the\u00a0<a href=\"https:\/\/www.bigcommerce.com\/apps\/categories\/?query=bloomreach\" target=\"_blank\" rel=\"noreferrer noopener\">BigCommerce marketplace<\/a>. To integrate the platform with the Bloomreach Content, contact the DXP sales or hire a third-party development vendor.\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"htoc-our-methodology\">Unsere Methodologie<\/h2>\n\n<p>We used <a href=\"https:\/\/www.gartner.com\/doc\/reprints?id=1-2CXUF3DF&amp;ct=230316&amp;st=sb\" target=\"_blank\" rel=\"noreferrer noopener\">Gartner&#8217;s Magic Quadrant<\/a> to create our list of best DXPs. In addition, we analyzed the voice of customer data from\u00a0<a href=\"https:\/\/www.gartner.com\/reviews\/market\/digital-experience-platforms\" target=\"_blank\" rel=\"noreferrer noopener\">Gartner<\/a>,\u00a0<a href=\"https:\/\/www.trustradius.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">TrustRadius<\/a>, and\u00a0<a href=\"https:\/\/www.g2.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">G2<\/a>\u00a0to form objective opinions about the strengths and downsides of each platform.\u00a0<\/p>\n\n<p>Bei Gartner haben wir das Feedback von Unternehmen mit 1Mrd-10Mrd und 10Mrd+ Umsatz aus der Einzelhandels- und Konsumg\u00fcterbranche analysiert. Bei TrustRadius und G2 haben wir Bewertungen von Unternehmen ausgew\u00e4hlt, wobei wir uns, wann immer m\u00f6glich, auf Unternehmen aus dem Einzelhandel und der Konsumg\u00fcterindustrie konzentriert haben. Wo verf\u00fcgbar, haben wir auch Informationen aus Forrester Economic Impact Studies verwendet.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"htoc-getting-started-with-a-new-dxp\">Erste Schritte mit einer neuen DXP <\/h2>\n\n<p>Once you&#8217;ve selected the right DXP, the next step is its configuration and deployment. That&#8217;s another complex journey because:\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li id=\"htoc-dxps-require-integrations-with-multiple-other-retail-systems-e-g-an-ecommerce-platform-3pl-system-crm-erp-etc1\">DXPs require integrations with multiple other retail systems (e.g., an ecommerce platform, 3PL system, CRM, ERP, etc.)<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li id=\"htoc-poor-or-non-existent-data-governance-processes-can-stand-in-the-way-of-value-generation-i-e-siloed-data-or-unsuitable-data-formats-prevent-dxp-adopters-from-using-advanced-analytics-capabilities1\">Schlechte (oder nicht vorhandene) Data-Governance-Prozesse k\u00f6nnen der Wertsch\u00f6pfung im Wege stehen (d.h. siloisierte Daten oder ungeeignete Datenformate hindern DXP-Anwender an der Nutzung fortschrittlicher Analysefunktionen). <\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li id=\"htoc-siloed-internal-workflows-also-make-dxp-adoption-an-uphill-battle\">Siloed internal workflows also make DXP adoption an uphill battle.\u00a0<\/li>\n<\/ul>\n\n<p>Edvantis can help you architect the optimal DXP deployment and facilitate integrations. As a\u00a0<a href=\"https:\/\/www.edvantis.com\/blog\/custom-bigcommerce-integrations\/\" target=\"_blank\" rel=\"noreferrer noopener\">BigCommerce-certified partner<\/a>, we help retailers adopt headless architectures and establish scalable, secure data management, governance, and analytics processes.\u00a0<a href=\"https:\/\/www.edvantis.com\/contact-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">Contact Us<\/a>!<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"htoc-faq-about-digital-experience-platforms\">FAQ \u00fcber Digital Experience Platforms<\/h2>\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1687872924919\"><strong class=\"schema-faq-question\">What is the difference between a DXP and a CMS?<\/strong> <p class=\"schema-faq-answer\">DXP is software for building, managing, delivering, and personalizing digital experiences across channels. DXP includes a set of integrated solutions like CMS, DAM, CRM, analytics tools, commerce engine, etc. DXP is complex and has more capabilities by default. However, DXP is more expensive and takes longer to implement and set up. CMS, on the other hand, is an application designed exclusively for content management. CMS is lightweight and costs less. But you will need to invest development time for integrations and customizations.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1687872941999\"><strong class=\"schema-faq-question\">Does my business need a DXP?<\/strong> <p class=\"schema-faq-answer\">DXP caters to brands who need to contextualize their content, deliver seamless customer experience across multiple channels, step up their asset management efforts, and automate marketing operations. But DXPs are typically expensive and complex to implement \u2013 therefore, enterprise-sized businesses are their primary target audience. However, many DXPs enable using their separate offerings rather than the entire integrated set. So, you can start small (for instance, with CMS) and add new tools (like DAM or DMP) as you grow.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1687872957741\"><strong class=\"schema-faq-question\">How do I choose the right DXP?<\/strong> <p class=\"schema-faq-answer\">To select a digital experience platform, outline the customer demands you seek to meet and analyze the needs of your marketing and development team. Based on that information, compile a list of nice-to-have tools and integrations. Then, check how well the potential DXP delivers and maintains your required functionalities. For instance, read feedback from their past customers or schedule demo calls.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1687872968691\"><strong class=\"schema-faq-question\">What should I look for in a DXP?<\/strong> <p class=\"schema-faq-answer\">Look for a DXP with the features &amp; integrations you need: real-time customer engagement, marketing automation, asset management, SEO optimization, AI-driven process automation, etc. But remember: too many unnecessary tools may overwhelm your teams, prolong implementation, and impede loading speeds. Generally, check how DXP integrates with other apps. See what security measures and regulatory restrictions it has. Read about the quality of their documentation and customer support. And finally, look for a DXP that&#8217;s affordable for you to maintain in the long run.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Welche DXP sollten Einzelh\u00e4ndler w\u00e4hlen? Unser Team hat die beliebtesten Anbieter analysiert und eine Liste der besten DXPs erstellt. Jeder Bericht enth\u00e4lt einen \u00dcberblick \u00fcber die wichtigsten Angebote, die St\u00e4rken und die m\u00f6glichen Einschr\u00e4nkungen. <\/p>\n","protected":false},"author":10,"featured_media":29545,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[11],"tags":[78],"taxonomy_industries":[182],"class_list":["post-9993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-insights","tag-lesedauer-11-minuten","taxonomy_industries-ecommerce-de"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Die Digital Experience Platforms f\u00fcr Ihr Einzelhandelsunternehmen - Edvantis<\/title>\n<meta name=\"description\" content=\"Erfahren Sie, welches die besten DXP-Anbieter f\u00fcr gro\u00dfe Einzelhandelsunternehmen sind und wie Sie sie nutzen k\u00f6nnen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.edvantis.com\/de\/blog\/die-digital-experience-platforms-fuer-ihr-einzelhandelsunternehmen\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Die Digital Experience Platforms f\u00fcr Ihr Einzelhandelsunternehmen - 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