RPA-Powered Monitoring of Company and Competitor Listings

Challenge

The client’s marketing team needed to regularly check if selected companies appeared in top-ranking positions across a large set of service directory pages. The task had to be performed weekly and reported in a structured format.

Their key challenges included:

• Time-consuming manual review of numerous online listing pages
• Inconsistent report structure and formatting
• Risk of errors or omissions in the weekly reports
• No automated mechanism for sending results on schedule

Main Goals

The project’s primary objective was to automatically track which selected companies appear in top-ranking positions across industry directories. That would help the client’s marketing team monitor brand visibility and compare positioning against competitors.

The tool had to:

• Scan listing pages across multiple service categories for client and competitor placements
• Capture only top results and ignore lower placements
• Compile structured reports with consistent formatting
• Deliver reports via email to the marketing team on a weekly schedule

Team Size and Composition

Edvantis assigned one RPA Developer to design, build, and deploy the automation process.

Solution

Using UiPath, Edvantis delivered an unattended automation that:

• Monitors predefined listing sources across service categories
• Extracts relevant high-ranking entries by company
• Compiles results into a structured Excel report
• Saves and organizes the file based on reporting date
• Sends the report to the designated recipient on a set schedule

We Achieved Great Results Together

The automation eliminated the need for weekly manual reviews and allowed the marketing team to receive consistent and timely updates.

Our key achievements included:

• Reduced review speed to 8 seconds per link
• Ensured consistent formatting and reliable delivery
• Freed up to 70 monthly hours of marketing staff to focus on more important tasks
• Enabled hands-free execution without manual oversight
• Provided a flexible automation setup that can be adapted for other competitive intelligence tasks